About Us

Ruby Studio Tour 

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Meet Serena

 Welcome to my shop 

Serena is the owner and designer behind Rubytoblue. She is a self taught jewelry maker who started the business 6 years ago with a strong desire to be her own boss and establish a community of like-minded individuals to join her in her mission towards a more sustainable planet!

Serena lives an active lifestyle in Ocean Beach, California and strives to create versatile jewelry that can accompany you on all of life’s adventures! She is best known for designing the world’s first Bikini Scrap Earrings, which were featured in Vogue 2020.

She has ultimately gained traction within the community through her transparency about the ups and downs of running your own business, as well as providing jewelry production tips. When she’s not working, you will find her skating her backyard ramp, surfing, or practicing yoga! 

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Made to Order - Made by Hand

Here at Rubytoblue all of our collections are made to order by our amazing team based in Ocean Beach, San Diego.  Our goal is to create jewelry that can withstand the ins and outs of all lifestyles while making a positive impact on the environment! We pride ourselves on ethical production and the use of recycled bikini scraps to create the world’s first Bikini Scrap Earrings!  Quality made-affordable / good metals / crystals / waterproof, water-resistant 

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Sneak Peak into upcoming collections, discounts, and more!